Showcase Your School Beautifully To Thousands Of Searching Families

Dear Admissions and Marketing Manager,

Do you ever feel you are wasting time and budget on guesswork?

Do you find that you see other schools advertising in different spaces (magazines, directories, tube stations, even TV) and feel drawn to join them – although in reality you have no idea if what they are doing actually works?

You are not alone.

Schools everywhere struggle to know what works.

You invest heavily in your website, prints ads, directories, Google Display Ads, Meta Ads – and yet, you do not know which messages are actually moving parents.

As a result, you spend more money after more money on advertising - hoping you will reach your target families and hoping your message will convert.

Sadly, all too often the advertising doesn't go where the families are looking and your messaging misses the mark.

To make a challenging situation more challenging – you have Heads, Bursars and Governors breathing down your neck to report on the latest numbers, asking direct questions about what changes you are making to increase the numbers on roll.

On top of all that – you feel understaffed, you have no time for additional training, and your budget is stretched to the limit.

The result: more stress, more work, and you are still no clearer on how best to improve admissions.

So you either do what you did last year and hope for a better result, or you copy what others seem to be doing and hope they know something you don’t know.

Sound familiar?

We get it. This is a story we see in many, many schools.

Without the ability to access real data that is easy to understand, it’s impossible to know what actually attracts families to you.

We all know that getting in front of a buyer who is actively looking is far more likely to lead to a sale than disrupting them when they are doing something else.

But without the ability to switch on targeted traffic like a tap - how do you do that? And even if you could – how do you know that your messaging will land effectively?

The Solution = Visibility + Intelligence

We are your superpower.

Our unique system - the MTS Signals Engine™ puts your school in front of engaged families who are actively searching AND shows you:

• What attracts them
• What converts them
• And how you are performing

The MTS Signals Engine™ enables you to see clear dashboard insights and upgrade your marketing with proof, instead of guesswork.

My Top Schools has helped thousands of parents find the best school for their children, and has been a leading search directory for independent schools in the UK since 1996. Time moves on, however, and so has My Top Schools.

You don't need to be in a directory.

You need a partner who actively attracts best fit parents and then directs them straight to you.

This is exactly what the new team at My Top Schools specialises in.

With 30 years in Independent Education including 10 years in Marketing and Admissions platform development, and having directly placed over 700 students into UK Independent Schools in the last few years alone – we know the problems you are facing and are pleased to bring you the solution you have been looking for.

Finally, you will be able to say:

“We increased our visits to Open Day this year by highlighting our Outdoor Education Programme – because the data told us to.”

Or

“The Data shows that our Dance and Drama is driving more engagement than our Sport – so we are changing our messaging to reflect this”.

• No more gut feelings.
• No more intuition.
• No more hoping you can reach the right families with the right message.
• No more blundering in the dark.
  
  

Finally, you can use a system which presents your school beautifully to the very families who are actively searching right now, and then shows you exactly what it was that brought them to you.

More than that - My Top Schools has been carefully designed to convert visitors into enquiries.

Finally, you can use a system which will enable you to improve your messaging and improve your conversions, and even better – the longer you use it, the better it will get!

That’s right – as you make changes, you will see improvements in visibility and in conversions – and it will all be based on intelligent data.

This is the power of the MTS Signals Engine™.

If you want to supercharge your marketing and admissions - Contact us today and we will see if you are a good fit for a premium profile.

Spaces are limited to ensure that parents are given the best variety to meet their needs - but we do add schools to the waiting list, so it is always worth contacting us.

Looking forward to hearing from you!

My Top Schools