Get Seen by More Parents. Generate More Enquiries

I'm Harry Price, Co-Founder of My Top Schools.

Before we bought and rebuilt this platform, my team and I spent six years as education agents through our sister company, UK Football Schools. Over a five-year period, we placed more than 700 international students from over 40 countries into English independent schools.

So I want to talk to you not as a salesperson, but as someone who has spoken to dozens of admissions teams sitting where you are sitting - trying to attract the right families in a market that has changed enormously.

Three things have shifted for independent schools at the same time.

• A 20% VAT charge on fees, introduced in January 2025, has driven affordability concerns for families who were already stretching.
• The UK fertility rate has fallen to 1.41 children per woman - a record low. The pipeline of domestic families, particularly those who can afford private school fees, is shrinking.
• And international families have more choice than ever, with international schools competing harder for cross-border families and agent referrals.

Most schools I speak to know all of this.

Many are struggling. Some are even tragically closing. What they really want to know is - what do we do about it?

The honest answer is that schools must adapt, and the ones that do will be the ones families choose next.

Through our work with hundreds of families, and through the personal experience of my brother and co-founder James, who became frustrated trying to research a secondary school for his daughter last year - we have learned something simple but important.

Parents are not comparing schools. They are comparing websites.

Families now research up to twenty schools before shortlisting. They open dozens of tabs. They struggle to find what each school is actually known for. They look at league tables but cannot fairly compare results when selective and non-selective schools sit side by side. And they are looking at school websites that were never built with the sole purpose of converting prospective families — because those websites also have to serve current parents, alumni, governors, staff and compliance.

That is not the school's fault. It is how the sector has always worked.

My Top Schools is built to help parents find the right school for their child, and to help schools generate enquiries from families who are a good fit for them.

Visibility. We already attract over 150,000 organic parent visits a year, and we are scaling that fast through targeted international parent advertising - using the same expertise that placed 700 students into UK schools. Strength-based search filters put your school in front of families actively looking for what you do best.

Lead generation. Schools have sales-focused profiles, we contextualise exam results, and direct enquiries are sent straight to admissions teams - turning parent interest into actual leads.

Data intelligence. A real-time dashboard shows you what attracts parents, what converts them, and how you compare with other schools. Your marketing spend and return on investment with us is clearly accountable.

We are not a directory. We are an enquiry platform — built to give independent schools the visibility, the tools and the intelligence they need to be chosen by the way modern parents actually search.

If families want a house, they use Rightmove.

We believe that when they are looking for an independent school, they will use My Top Schools.

This is not a start-up hypothesis. The traffic is already there. The international expertise is already there. And our team - led by our Managing Director, Paul Dunstan, former Commercial Director of Aldenham School - brings 25 years of independent sector experience.

If you would like to find out how My Top Schools could work for your school specifically, the next step is a short conversation with our team.